PACKAGING DESIGN & PRODUCTION. MARCH 2021, CHINA.
The design hypothesis for the packaging was to enhance the customer’s brand experience by utilizing luxury as well as interactive components while supporting the brand's sustainable initiatives.
The final packaging design consists of one corrugated cardboard box, which is FSc recycled certified and serves as both the product and shipping box. Upon opening, the customer is greeted with a ‘Welcome card’ which is heat reactive, changing color when touched. The product is packaged in a reusable dust bag; A interactive keychain with a QR-code replaces the traditional hangtag.
Roles led:
Creative direction
Packaging design
Graphic design
Communication with China to handle Purchase Orders
Technical files
Quality control
RETF Shipping box in black made of FSc recycled corrugated cardboard. UV spot logo and shipping label indication featured on front; FSc recycled logo featured on the back. Made in Asia.
Reusable black dust bag made of 100% Polyester featuring company emblem digitally printed in matte black.
Double-sided welcome card printed in thermochromic ink with a glossy finish. Front features company logo in matte black. Back features a welcome message in white.
Stainless steel emblem keychain. Vegan dead stock leather QR code tag leading to product information and washing instructions, replacing the traditional hang tag.