BRAND POSITIONING: MARKET ANALYSIS. SEPTEMBER 2020, GERMANY.

An in-depth market analysis was conducted to identify a gap in the market for a business opportunity. This positional framework extracts relevant information from this research and applies it to a business idea which supports it alongside every process conducted within the business.

Components include:

• Founding pillars

• Brand story, Brand DNA

• Inspiration points: Art movements, Genre of music, Film style, Muses, Senses

• Customer analysis and Competitor analysis

• Product classes

• Personal aims

• Visual do’s and Visual don’ts

Brand positioning analysis was developed in partnership with Simon and Goetz.