FREISCHWIMMER X JÄGERMEISTER POP UP SHOP. DECEMBER 2021, LONDON.

A five- day immersive experience that visually encapsulates FREISCHWIMMER’s ethos of freedom, desire, courage, and confidence. The layout of the store allows for a transformable space that can accommodate an open retail experience, events, and parties. Steel structures present the F/W 21 collection; A social area fitted with a bar by Jägermeister encourages conversation and connection with one another.

The space is intended to feel separated from the outside and evoke emotions of excitement and curiosity, with the shop front being completely blocked by red velvet curtains, only revealing the full experience once inside.

The Art Direction for this project was in collaboration with Bradley Sharpe. Drinks sponsor by Jägermeister.

Key facts:

• Total daily attendance of 150+ people

• Social Media reach of 1M+ people

• Opening night was celebrated with a panel discussion on ‘The future of Fashion’ with Brett Staniland, Ayo Ojo, Milun Kumar

Roles led:

• Creative direction

• Spatial design

• Graphic design of the advertisement and pop up merchandise

• Production and set up of space.